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The ABC Global Alliance ‘I Am Advanced Breast Cancer’ awareness campaign, shedding light on people often not receiving adequate support in returning to work or maintaining employment while living with advanced breast cancer (ABC).
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The ABC Global Alliance ‘I Am Advanced Breast Cancer’ awareness campaign, shedding light on people often not receiving adequate support in returning to work or maintaining employment while living with advanced breast cancer (ABC).
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The ABC Global Alliance ‘I Am Advanced Breast Cancer’ awareness campaign, shedding light on people often not receiving adequate support in returning to work or maintaining employment while living with advanced breast cancer (ABC).
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For many people living with advanced breast cancer, going to work is critical, not only financially, but also for emotional and psychological wellbeing. The ABC Global Alliance wanted to bring this important topic to the forefront of conversation through this campaign. A digital platform and a video were developed in conversation with patients and using real stories, submitted by people living with ABC, their carers, employers, friends, colleagues, and housemates, etc.. Much of the footage in the video was be taken by those submitting their story in their home and workplace.
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For many people living with advanced breast cancer, going to work is critical, not only financially, but also for emotional and psychological wellbeing. The ABC Global Alliance wanted to bring this important topic to the forefront of conversation through this campaign. A digital platform and a video were developed in conversation with patients and using real stories, submitted by people living with ABC, their carers, employers, friends, colleagues, and housemates, etc.. Much of the footage in the video was be taken by those submitting their story in their home and workplace.
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For many people living with advanced breast cancer, going to work is critical, not only financially, but also for emotional and psychological wellbeing. The ABC Global Alliance wanted to bring this important topic to the forefront of conversation through this campaign. A digital platform and a video were developed in conversation with patients and using real stories, submitted by people living with ABC, their carers, employers, friends, colleagues, and housemates, etc.. Much of the footage in the video was be taken by those submitting their story in their home and workplace.
The platform drives conversation around the challenges currently faced by many and encourages better policies and support from employers. It continues to raise awareness of the realities of living with ABC and the importance of maintaining employment for many.
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This campaign is based on item 10 of the ABC Alliance Global Charter: "Help patients with ABC continue to work by implementing legislation that protects their right to work and ensures flexible and accommodating workplace environments”
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This campaign is based on item 10 of the ABC Alliance Global Charter: "Help patients with ABC continue to work by implementing legislation that protects their right to work and ensures flexible and accommodating workplace environments”
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This campaign is based on item 10 of the ABC Alliance Global Charter: "Help patients with ABC continue to work by implementing legislation that protects their right to work and ensures flexible and accommodating workplace environments”