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Visual essays contemplating divergent approaches to design processes. Based on Bertolt Brecht, ‘Verfremdungseffekt’ consists in turning the object of which one is to be made aware...from something ordinary, familiar, immediately accessible, into something peculiar, striking and unexpected. Before familiarity can turn into awareness the familiar must be stripped of its inconspicuousness; we must give up, assuming that the object in question needs no explanation.”
The visuals exploring the themes that accompany this poster were created using generative design systems, as a design tool. This was developed by layering street photography and sketching, then a digital reiteration of that same image, as a result. Early stages of this reiteration through various processes laid the foundation for the idea of different ways of seeing and portraying a message to emerge.
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Visual essays contemplating divergent approaches to design processes. Based on Bertolt Brecht, ‘Verfremdungseffekt’ consists in turning the object of which one is to be made aware...from something ordinary, familiar, immediately accessible, into something peculiar, striking and unexpected. Before familiarity can turn into awareness the familiar must be stripped of its inconspicuousness; we must give up, assuming that the object in question needs no explanation.”
The visuals exploring the themes that accompany this poster were created using generative design systems, as a design tool. This was developed by layering street photography and sketching, then a digital reiteration of that same image, as a result. Early stages of this reiteration through various processes laid the foundation for the idea of different ways of seeing and portraying a message to emerge.
↗ Click to flip through
Visual essays contemplating divergent approaches to design processes. Based on Bertolt Brecht, ‘Verfremdungseffekt’ consists in turning the object of which one is to be made aware...from something ordinary, familiar, immediately accessible, into something peculiar, striking and unexpected. Before familiarity can turn into awareness the familiar must be stripped of its inconspicuousness; we must give up, assuming that the object in question needs no explanation.”
The visuals exploring the themes that accompany this poster were created using generative design systems, as a design tool. This was developed by layering street photography and sketching, then a digital reiteration of that same image, as a result. Early stages of this reiteration through various processes laid the foundation for the idea of different ways of seeing and portraying a message to emerge.
↗ Click to flip through
Visual essays contemplating divergent approaches to design processes. Based on Bertolt Brecht, ‘Verfremdungseffekt’ consists in turning the object of which one is to be made aware...from something ordinary, familiar, immediately accessible, into something peculiar, striking and unexpected. Before familiarity can turn into awareness the familiar must be stripped of its inconspicuousness; we must give up, assuming that the object in question needs no explanation.”
The visuals exploring the themes that accompany this poster were created using generative design systems, as a design tool. This was developed by layering street photography and sketching, then a digital reiteration of that same image, as a result. Early stages of this reiteration through various processes laid the foundation for the idea of different ways of seeing and portraying a message to emerge.
↗ Click to flip through
Visual essays contemplating divergent approaches to design processes. Based on Bertolt Brecht, ‘Verfremdungseffekt’ consists in turning the object of which one is to be made aware...from something ordinary, familiar, immediately accessible, into something peculiar, striking and unexpected. Before familiarity can turn into awareness the familiar must be stripped of its inconspicuousness; we must give up, assuming that the object in question needs no explanation.”
The visuals exploring the themes that accompany this poster were created using generative design systems, as a design tool. This was developed by layering street photography and sketching, then a digital reiteration of that same image, as a result. Early stages of this reiteration through various processes laid the foundation for the idea of different ways of seeing and portraying a message to emerge.
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Booklet exploring the different ideas and outcomes that opposing design approaches create, the impact of what and how they achieve this. Looking at the “rational objectivity” and systematic grid work of Wim Crowel versus Jan van Toorn, who practiced layering personal views on top of the already existing political, cultural, and social information.
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Booklet exploring the different ideas and outcomes that opposing design approaches create, the impact of what and how they achieve this. Looking at the “rational objectivity” and systematic grid work of Wim Crowel versus Jan van Toorn, who practices layering personal views on top of the already existing political, cultural, and social information.
↗ Click to flip through
Booklet exploring the different ideas and outcomes that opposing design approaches create, the impact of what and how they achieve this. Looking at the “rational objectivity” and systematic grid work of Wim Crowel versus Jan van Toorn, who practices layering personal views on top of the already existing political, cultural, and social information.
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Early experimentation manifested in some of the visuals being generated by layering street photography, sketches and then a digital reiteration of both, as a final result.
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Early experimentation manifested in some of the visuals being generated by layering street photography, sketches and then a digital reiteration of both, as a final result
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Early experimentation manifested in some of the visuals being generated by layering street photography, sketches and then a digital reiteration of both, as a final result